The largest event in the Netherlands and the greatest nautical event in the world which is free to the public.
Sail takes place every 5 years, since 1975, in the city of Amsterdam. For 2015 the idea was to create a bigger impact by getting everyone – the city, entrepreneurs, civil society organizations and citizens young and old – even more intensively involved.
The result of the project is a friendly yet bold and recognizable visual identity which communicates the idea that the event is not only for ship experts/lovers, but that the event remains as accessible as ever to everyone.
In employment at Atelier van GOG (R.I.P.)